Comedian Louis C.K. has made $1 million selling his new comedy special directly to fans.
Since releasing his comedy special online 12 days ago for the low price of $5, over 200,000 people have downloaded and paid for Live At The Beacon Theatre.
The comedian invested all his own money in the project and did run around on the traditional distribution model by selling the comedy special directly to his fans using Pay Pal.
A statement from C.K.’s website:
So it’s been about 12 days since the thing started and yesterday we hit the crazy number. One million dollars. That’s a lot of money. Really too much money. I’ve never had a million dollars all of a sudden. and since we’re all sharing this experience and since it’s really your money, I wanted to let you know what I’m doing with it. People are paying attention to what’s going on with this thing. So I guess I want to set an example of what you can do if you all of a sudden have a million dollars that people just gave to you directly because you told jokes.
Besides covering the costs of production and keeping a little for himself, C.K. is donating money to charity.
Read Louis C.K.’s message on his website at: